The posters for “Bigger, Stronger, Faster” shows the different affects advertising can have on the viewer.  The movie theatre version of the poster tries its best to appeal to audiences with its background, placement of objects, the font type and style used.  However, the poster used for the DVD release was just a plain background with the characters and the movie title featured on a label over top of their heads.  This shows that the appeals made to the viewer in the movie theatre poster where mainly to fill seats in the theatre.  The movie theatre poster appears to almost glorify the use of drugs or other enhancers among athletes with the reasoning that it should not be considered cheating because everyone is doing it.  The movie poster shows the negative side of professional sports, but puts it in a form that is attractive, flashy, and appealing to young children who use posters to choose the movies that they want to see.  The American flag in the background behind the athletes sends the message that it is the American way to do whatever it takes to get to the top even if it means using performance enhancing drugs.  The DVD poster appeals to the more intellectual crowd by asking a thought provoking question.  This type of question appeals to part of society that wants to change the rules even though they may not be a sports person.