Susie Orbach’s article “Fat Is an Advertising Issue” addresses the concerns that the Dove brand has had with the way companies go about advertising products, especially when those products are intended for use by young girls and women.  She explains how the ads that we see on a daily basis affect the views we have of ourselves, whether we think we’re tall enough or skinny enough to be accepted by the society that we live in. Many companies advertise their products with models that are tall, skinny, and have perfect bodies stating that all women should look like them.  By Dove going through and reinventing how they advertise their products through the “campaign for real beauty” has allowed women and young girls to look up to real people.  I believe this advertising campaign is an excellent way to show the world what real people actually look like because not everybody looks like the people they see in magazines or on television.  Sometimes even the actresses that are in those other ads cannot recognize themselves due to the retouching that has been done to make them look perfect.  This campaign is an excellent program to provide young girls and women with positive role models that are real people accepting who they are and not trying to be the perfect image driven by the brain washing of other advertising campaign.